The Primals share “Fortune & Sons” video, taken from their debut All Love Is True Love, out now on Southern Lord

 
(Photo by David Fearn)
LA-based rock trio The Primals – founded by vocalist/guitarist John Henry (also of Darkest Hour), bassist Chad Fjerstad (formerly of Dead To Fall), and drummer Andrew Black (formerly of The Explosion) – have shared a video for “Fortune & Sons” hailing from their debut album, All Love Is True Love, released through Southern Lord in September. 
 
 
The “Fortune & Sons” video was directed and filmed by the band’s Chad Fjerstad, who offers, “I’ve been making these type of hacked-up, layered performance music videos for a few years now. I told myself I wanted to take a break from that stylistically but The Primals needed a video that shows the band for exactly who we are, doing what we do. This is a band that’s about one thing only: the music. Therefore, we’ve created a video free of other themes or concepts, letting our personas be the only thing to complement the song, with the exception of some colour washing and video distortion of course. I’m glad we moved forward with it because this is probably my favourite music video of this style that I’ve made – it just works so wonderfully in the exact ways I wanted it to: shining a spotlight on John’s very natural presence as a frontman, showcasing the incredible talent of Andrew Black as a drummer, and matching the intensity of the very energetic track. Then, I’m in there too, playing that Thunderbird… I guess that’s worth something too. I’m not mad about any of it.
 
The band’s fuzzy execution is equal slabs ripping guitar heaviness and infectious pop sensibility. Concocted by a seasoned group of thrashers with a historical backbone in the D.C. punk community. The disintegrated spirit of grunge rises from the ashes, revitalised in a new light.
 
All Love Is True Love, The Primals’ debut album, features ten infectious tracks produced by John Reis (Rocket From The Crypt, Drive Like Jehu, Hot Snakes) and completed with cover art by Laura K. Giron. Fans of Wand, Ty Segall, Nirvana, and The Pixies are especially recommended to tune in.
 
The Primals’ All Love Is True Love on CD, LP, and digital platforms is out now and available to order via bandcamp; and via the Southern Lord, and Southern Lord Europe stores. 
 
THE PRIMALS LIVE:
14/10/2018 Zebulon – Los Angeles, CA w/ Pelican 
17/11/2018 The Echo – Los Angeles, CA @ The Power Of The Riff kickoff party w/ The Sonics 
 
“Channeling Redd Kross’ soaring harmonies, The Posies’ taste for sugary darkness and Kurt Cobain’s ability to disguise an arsenal of irresistible hooks under a barrage of pounding fuzz, the album rips up grunge’s 90s roots and replants them for a modern audience.” – LOUDER SOUND
 
“The Primals have an impressive pedigree, boasting a lineup consisting of current and former members of Darkest Hour, The Explosion, and Dead To Fall… The band is fronted by John Henry, best known as the vocalist of veteran metal band Darkest Hour. Musically, The Primals’ music is a far cry from the melodic death metal stylings of Darkest Hour, but the band still brings some heavy riffing to their infectious brand of rock.” – CONSEQUENCE OF SOUND
 
“this album is infectious and insistent, and there’s something about its modesty and lack of ego that makes it even more appealing.” – GHOST CULT
 
 For all promo enquiries please get in touch with lauren@rarelyunable.com lauren@rarelyunable.com
 

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