Starting my journey in specialist and student radio promotions, I traversed much of the music industry’s various terrains. Through label management, European promotion liaison, becoming UK press agent at Southern Records and subsequently independently running UK/EU press at SRD. Eventually came to the logical decision to declare a state of independence and set up my own PR Business. Rarely Unable was born.
I specialise in music PR of all kinds; whether it be album campaigns, tour promotion, PR consultation, European promotion, press junkets or social network development. Happy to adhere to conventional workable timelines, even happier with opportunities to work more unconventionally.
Some of my many highlights include visiting Dial House on my first day of independence back in 2010 and attending the life-affirming Last Supper show in Dublin that same year; spending quality time with musicians for whom I have deep admiration, such as Wino, Dylan Carlson, Efrim Menuck, Penny Rimbaud, Scott Kelly, Steve Von Till, Duane Denison, and the late Vic Chesnutt; watching Sunn 0))) and Eagle Twin on a boat in Budapest for a Mojo press trip (still one of my fondest memories); involvement in promoting Supersonic Festival; meeting lots of like-minded people from across the world; promoting the music of Godspeed in a somewhat unorthodox fashion; the many, many shows and festivals I have had the privilege of attending… The list is endless.
Beyond the PR world, the “Spirit of Radio” has stayed with me – I have been known to co-produce a show on London’s Resonance FM. My love for the written word has likewise been exercised by my articles for the Mass Movement zine. I also play electric guitar – or should I say, try to? My musical tastes are varied, homing in on things I instinctively love. Here’s the bottom line, something that I learnt at Southern Records and will take with me wherever I go in this wonderful business of ours – you cannot be an effective PR unless you believe in the music and the people behind it. Might I add, I am proud beyond words of the labels, bands and musicians I represent and count myself as very privileged.
Lauren Barley – Rarely Unable